Maharashtra State Eligibility Test for Lectureship
UNIVERSITY OF PUNE
Ganeshkhind, Pune-411007
SYLLABUS AND SAMPLE QUESTIONS
Subject: MANAGEMENT
(:including Business Admn.Mgt./Marketing/Marketing Mgt./Industrial Relations and
Personnel
Mgt., etc.)SYLLABUS AND SAMPLE QUESTIONS
Note:
There will be two question papers, Paper-II and Paper-III (Part-A
Objective Type questions(Multiple choice, Matching type, True/False,Assertion-Reasoning type}
carrying 100 marks. Paper-III will have two Parts-A and B; Paper-:-III (A) will have 10 short essay
type questions (300 words) carrying 16 marks each. In it there will be one question with internal
choice from each unit (i.e. 10 question from 10 units; Total marks will be 160). Paper-III (B) will be
compulsory and there will be one question from each of the Electives. The candidate will attempt
only one question (one elective only in 800 words) carrying 40 marks. Total marks of Paper-III will
be 200.
& B). Paper-II will cover 50PAPER-II
& PAPER-III (A) [CORE GROUP]Unit-I
Managerial Economics-Demand Analysis
Production Function
Cost-output relations
Market structures
Pricing theories
Advertising
Macro-economics
National Income concepts
Infrastructure-Management and Policy
Business Environment
Capital Budgeting
Unit-II
The concept and significance of organisational behaviour-Skills and roles in an organization -
Classical, Neo-classical and modern theories of organisational structure-Organisational design-
Understanding and Managing individual behaviour personality-Perception-Values-Attitudes-
Learning-Motivation. Understanding and managing group behaviour, Processes-Inter-personal
and group dynamics-Communication-Leadership-Managing change-Managing conflicts.
Organisational development
Unit-III
Concepts and perspectives in HRM; HRM in changing environment Human resource planning-
Objectives, Process and Techniques Job analysis-Job description
Selecting human resources
Induction, Training and Development
Exit policy and implications
Performance appraisal and evaluation
Potential assessment
Job evaluation
Wage determination
Industrial Relations and Trade Unions
Dispute resolution and Grievance management
Labour Welfare and Social security measures
Unit-IV
Financial management-Nature and Scope
Valuation concepts and valuation of securities
Capital budgeting decisions-Risk analysis
Capital structure and Cost of capital
Dividend policy-Determinants
Long-term and short-term financing instruments Mergers and Acquisitions
Unit-V
Marketing environment and Environment scanning; Marketing Information Systems and
Marketing research; Understanding consumer and industrial markets; Demand Measurement and
Forecasting; Market Segmentation-. Targeting and Positioning: Product decisions, Product mix,
Product Life Cycle; New product development; Branding and Packaging; Pricing methods and
strategies.
Promotion decisions-Promotion mix; Advertising; Personal selling; Channel management;
Vertical marketing systems; Evaluation and control of marketing effort; Marketing of services;
Customer relation management;
Uses of internet as a marketing medium-other related issues like branding. market development,
Advertising and retailing on the net.
New issues in Marketing.
Unit-VI
Role and scope of production management; Facility location; Layout planning and analysis;
Production _planning and control-production process analysis; Demand forecasting for operations;
Deterininants of product mix; Production scheduling; Work measurement; Time and motion study;
Statistical Quality Control.
Role and scope of Operations Research; Linear Programming; Sensitivity analysis; Duality;
Transportation model; Inventory control; Queueing theory; , Decision theory; Markov analysis;
PERT
/CPM.Unit-VII
Probability theory; Probability distributions-Binomial, Poisson, Normal and Exponential;
Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests of
Hypothesis; Large and small samples;
Use of Computers in Managerial ,applications; Technology issues and Data processing in
organizations; Information systems; MIS and Decision making; System analysis and design;
Trends in Information Technology; Internet and Internet-based applications.
t, z, F, Chi-square tests.Unit-VIII
Concept of corporate strategy; Components of strategy formulation; Ansoff,s growth vector; BCG
Model; Porter's generic strrategies; Competitor analysis; Strategic dimensions and group mapping;
Industry analysis; Strategies in industry evolution, fragmentation, maturity, and decline;
Competitive strategy and corporate strategy; Transnationalization of world economy; Managing
cultural diversity; Global Entry strategies; Globalisation of financial system and services;
Managing international business; Competitive advantage of nations;RTP and WTO.
·Unit-IX
Concepts-Types, . Characteristics; Motivation; Competencies and its development; Innovation
and Entrepreneurship; Small business-Concepts Government policy for promotion of small and
tiny enterprises; Process of business opportunity identification; Detailed business plan.
preparation; Managing small enterprises; Planning for growth; Sickness in Small Enterprises;
Rehabilitation of sick enterprises; Intrapreneurship (organisational entrepreneurship).
Unit-X
Ethics and Management system; Ethical issues and analysis in management; Value based
organisations; Personal framework for ethical choices; Ethical pressure on individual in
organisations; Gender issues; Ecological consciousness; Environmental ethics; Social
responsibilities of business; Corporate governance and ethics.
PAPER-III (B)
[
ELECTIVE / OPTIONAL ]Elective-I
Human Resource Management (HRM)-. Significance; Objectives; Functions; A diagnostic
model; External and Internal environment; ,
Forces and Influences; Organizing HRM function.
Recruitment and Selection-Sources of recruits; Recruiting methods; Selection procedure;
Selection tests; Placement and Follow-up.
Performance Appraisal System-Importance and Objectives; Techniques of appraisal system;
New trends in appraisal system.
Development of Personnel-Objectives; Determining Needs: Methods of Training
&Development programmes; Evaluation.
Career Planning and Development-Concept of career; Career planning and development
methods.
Compensation and Benefits-Job evaluation techniques: Wage and salary administration; Fringe
Benefits; Human resource records and audit.
Employee Discipline-importance; causes· and forms; Disciplinary action; Domestic enquiry .
. Grievance Management-Importance: Process and Practices; Employee Welfare and Social
Security Measures.
Industrial Relations-Importance; Industrial conflicts; Causes; Dispute settlement machinery.
Trade Unions-Importance of Unionism; Union leadership; National Trade Union Movement.
Collective Bargaining-Concept; Process; Pre-requisites; New trends in collective bargaining.
Industrial Democracy and Employee Participation-Need for industrial democracy; Pre-requisites
for industrtal democracy; Employee Participation-. Objectives; Forms of Employee
Participation.
Future of Human Resource Management.
Elective-II
Marketing-Concept; Nature and Scope; Marketing myopia; Marketing mix; Different
environments and their influences on marketing; Understanding the customer and competition.
Role and Relevance of. Segmentation and Positioning; Static and Dynamic understanding of
BCG Matrix and . Product Life· Cycle; Brands-Meaning and Role; Brand building strategies;
Share increasing strategies.
Pricing objectives; Pricing concepts; Pricing methods . _
Product-Basic and Augmented stages in New Product Developments
Test marketing concepts
Promotion mix-Role and Relevance of advertising Sales promotion-media planning and
management Advertising-Planning. execution and evaluation
Different tools. used in sales promotion and their specific advantages and limitations
Public Re1ations-Concept and Relevance
Distribution channel hierarchy; Role of each member in the channel; Analysis of business
potential and evaluation of performance of the channel members
Wholesaling and Retailing-Different types and the strengths of each one; Emerging issues in
different kinds of retailing in India
Marketing research-sources of information; Data collection; Basic tools used in data analysis;
Structuring a research report
Marketing to organisations-Segementation models; Buyer behaviour models; Organisational.
buying process
Consumer Behaviour theories and models and their specific relevance to marketing managers
Sales Function-Role of technology in automation of sales function Customer relationship
management including the concept of 'Relationship marketing'
Use of internet as a medium of marketing; Managerial issues in reaching consumers/
organisation through internet.
Structuring and managing marketing organisations.
Export Marketing-Indian and global context.
Elective-III
Nature and scope of Financial Management
Valuation Concepts-Risk and Return; Valuation of securities; Pricing theories-Capital asset
pricing model and Arbitrage pricing theory Understanding financial statements and analysis
thereof
Capital budgeting decisions; Risk analysis in capital budgeting .and Long-term sources of
finance
Capital structure-Theories and Factors; Cost of capital Dividend Policies-Theories and
Determinants
Working Capital Management-Determinants and Financing: Cash management; Inventory
management; Receivables management
Elements of Derivatives
Corporate risk management
Mergers and Acquitions
International Financial Management
Elective-IV
India's Foreign Trade and Policy; Export promotion policies; Trade agreements with other
countries; Policy and performance of Export zones and Export-oriented units; Export incentives
International marketing logistics: International logistical structures; Export Documentation
framework; Organization of shipping services; Chartering practices; Marine cargo insurance.
International financial environment; Foreign exchange markets; Determination of exchange
rates; Exchange risk measurement; International Investment; International capital markets:
International Credit Rating Agencies and Implications of their ratings.
WTO and Multilateral trade agreements pertaining to trade in goods: trade in services and TRIPS;
Multilateral Environmental Agreements (MEAs); International Trade Blocks-NAFTA, ASEAN, SAARC,
EU,WTO and Dispute Settlement Mechanism.
Technology monitoring; Emerging opportunities for global business.
•...
SAMPEL QUESTIONS
PAPER- II
1. What is the basis of monopolistic competition?
(A) Product differentiation
(B) Agreement among producers
(C) Cost of production
(D) None of the above
2. The sum and substance of Maslow's theory of motivation is
(A) Satisfied need is a motivator
(B) Unsatisfied need is not a motivator
(c)
(D) None of the above
3. By hedging through derivatives the profit will be
(A) increased
(B) stabilised
(C) decreased
(D) None of the above
Satisfied need is no more a motivatorPAPER-III (A)
1. What are the barriers to communication?
Or
How do you measure the effectiveness of advertising?
PAPER-III (B)
11. What is the pricing strategy in a monopolistic competition?
Or
What are different theories of leadership?
.
